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High-involvement Innovation : Building and Sustaining Competitive Advantage Through Continuous Change by Bessant, John R. is a book available to read on EtoBox.

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<p><P>At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities. Whilst they may have groups and individuals who are &#8216;licensed to innovate&#8217; by virtue of their particular departmental badges (e.g. R&D, business development etc.) they often ignore the contribution which the rest of the staff could make. Innovation involves a lot of small incremental steps, as well as the occasional dramatic leap, and whilst experts are needed for the latter, many more people contribute to incremental innovation. In <b><i>High Involvement Innovation,</i></b> <b>John Bessant</b> describes how the involvement of the workforce as a whole can contribute their creativity and experience to help build a culture of continuous innovation. <P>Designed for MBA and MSc courses in the management of technology and innovation, <b><i>High Involvement Innovation</i></b> will also be highly relevant to practicing managers who are facing the challenge of trying to mobilize their organizations to be more capable of continuous innovation. <P>Supplementary materials for lecturers adopting <b><i

Author

Bessant, John R.

Publisher

John Wiley and Sons, Inc

Published

2003

Language

EN

ISBN

9780470847077

Subjects

Business, Management