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Promotional Mix in Integrated Marketing by Avinash Gurjar is a document available to read on EtoBox.
What is Promotional Mix in Integrated Marketing about?
The document discusses the promotional mix, which refers to the blend of promotional tools used by businesses to create demand for goods and services. It identifies the main elements of the promotional mix as advertising, personal selling, sales promotion, public relations, direct marketing, and discusses each briefly. For example, advertising is any paid non-personal form of promotion, while personal selling involves direct interaction between a salesperson and customer. The role of promotions in the marke
- Author
- Avinash Gurjar
- Language
- EN