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Brand Equity Analysis of Radio Mirchi by Pankaj Sharma is a document available to read on EtoBox.

What is Brand Equity Analysis of Radio Mirchi about?

The document discusses measuring the brand equity of Radio Mirchi in Jaipur, India. It outlines a model to measure brand equity that examines brand knowledge, vitality, associations, leveragability, and buying behavior. A study will be conducted using a questionnaire to measure these factors for Radio Mirchi and competitors. The research aims to determine Radio Mirchi

Author

Pankaj Sharma

Language

EN