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What is Marketing în Arhitectură și Urbanism about?

This document discusses the evolution and definitions of marketing. It provides several definitions of marketing from different perspectives, such as marketing being seen as a science, discipline, socio-economic process, practical activity, or organizational function. The document also discusses the differences between sales orientation and customer orientation. Finally, it outlines the evolution of marketing thought from 1900 to the present according to Philip Kotler, moving from a product focus to a custo

Author

Vlad Tudor

Language

EN