About this document
Measuring Attitudes Toward Private Labels by Cindy Lombart is a document available to read on EtoBox.
This article develops a scale to measure consumer attitudes toward private label products and examines its psychological and behavioral correlates. The study finds that positive attitudes towards private labels are linked to value consciousness and deal proneness, while being negatively related to brand loyalty and price-quality perceptions. The findings suggest that consumers
- Author
- Cindy Lombart
- Language
- EN