About this document
Ffects of Cognitive Factors Across Different Kinds by Arman is a document available to read on EtoBox.
The document discusses how the theory of planned behavior can be extended to better understand purchase intentions for different types of green products. It hypothesizes that attitude, perceived behavioral control, subjective norms, and environmental concern will positively impact purchase intentions for both utilitarian and hedonic green products, but that environmental concern may have a greater effect on utilitarian products. Structural equation modeling is used to test these relationships.
- Author
- Arman
- Language
- EN