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Tata Motors is an Indian multinational automotive manufacturing company headquartered in Mumbai, India. It produces a range of passenger vehicles, trucks, buses, and defense vehicles. Tata Motors uses a cost leadership strategy to target middle-class consumers by keeping prices low through efficient production. It has a matrix organizational structure where employees report to both functional and project managers. As part of its business strategy, Tata Motors aims to become a world-class automaker known for

Author

Setu Chawla

Language

EN