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A Social Influence Model of Consumer Participation in Network-and Small-Group-Based Virtual Communities* by Dholakia, Utpal M (author);Bagozzi, Richard P (author);Klein Pearo, Lisa (author);Jones, Jesse H (author) is a scholarly article available to read on EtoBox.

Author
Dholakia, Utpal M (author);Bagozzi, Richard P (author);Klein Pearo, Lisa (author);Jones, Jesse H (author)
Published
2004

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