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Growth Factors in Rural Marketing by Honey Upadhyay is a document available to read on EtoBox.

What is Growth Factors in Rural Marketing about?

The document discusses the growth of rural markets driven by improved infrastructure, rising income levels, government initiatives, and changing consumer behavior. It highlights the emergence of e-rural markets that leverage digital technologies to connect rural consumers with a wider range of products and services. Additionally, it outlines contemporary models of consumer behavior, such as the S-O-R model and the Customer Journey model, which provide insights into how consumers make purchasing decisions.

Author

Honey Upadhyay

Language

EN