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What is Demand Uncertainty in Seasonal Products about?

This document presents alternative models for analyzing demand uncertainty in a seasonal product supply chain where a manufacturer sets wholesale price and return credit, and a retailer sets retail price and order quantity. The key points are: 1) The original model by Marvel and Peck considered demand uncertainty from valuation (v) and customer arrivals (m) separately. The authors develop more realistic alternative models that produce different insights. 2) One alternative model assumes customers have di

Author

Livia Marsa

Language

EN