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Service-Dominant Logic for Innovation by Paun Costel is a document available to read on EtoBox.

What is Service-Dominant Logic for Innovation about?

S-D Logic proposes an alternative perspective called service-dominant logic that sees service, rather than goods, as the fundamental basis of economic exchange. It argues that the transitions seen in developed economies toward services are driven by an inadequate goods-dominant logic. Service-dominant logic posits that value is co-created through the application of operant resources, such as knowledge and skills, for the benefit of others. All economic actors, including customers, are viewed as resource int

Author

Paun Costel

Language

EN