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Maxmincon Principle in Sustainable Consumption by Priya Malhotra is a document available to read on EtoBox.

This document discusses different types of variables that may be analyzed in a study on sustainable consumption. The dependent variable is sustainable consumption. The independent variables that could influence it are financial, functional, individual, and social dimensions of luxury. The moderating variable is marketing product durability. The intervening variable is product durability neglect, which could surface between the independent variables

Author
Priya Malhotra
Language
EN