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The Seeds of Innovation : Cultivating the Synergy That Fosters New Ideas by Elaine Dundon is a nonfiction available to read on EtoBox.

What is The Seeds of Innovation : Cultivating the Synergy That Fosters New Ideas about?

In her book, The Seeds of Innovation, Elaine Dundon shows how companies can foster and grow this innovation. Dundon founded a company called The Innovation Group Consulting, Inc. This is a consulting group that works with individuals and corporations to help them with innovation. Dundon focuses on three major types of innovations: Efficiency Innovation, Evolutionary Innovation and Revolutionary Innovation. All new innovations within an organization can fall into these three categories. Which type of these three innovations the organization chooses is dependent on what goals the organization seeks. Efficiency Innovations deals with making a product or service faster or more efficient, such as extending service hours of a fast food chain. Evolutionary innovation deals with making an already existing service or product "distinctly new and better," such as the ATM for 24 hour banking. Revolutionary Innovation focuses on introducing a radical new change to the marketplace, such as McDonald's did with fast food. All organizations need to decide on which three of these innovations to focus on. In The Seeds of Innovation Dundon also focuses on individual innovation as well as organizati

Who reads The Seeds of Innovation : Cultivating the Synergy That Fosters New Ideas?

Author

Elaine Dundon

Publisher

AMACOM Div American Mgmt Assn

Published

2002

Language

EN

ISBN

9780814471463

Category

nonfiction

Subjects

Business, Management, Education