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Spirituality in FMCG Marketing Strategies by Sammed Jirage is a document available to read on EtoBox.

What is Spirituality in FMCG Marketing Strategies about?

The document summarizes research on the marketing strategies used by spiritual gurus to promote fast moving consumer goods (FMCG) products. It finds that spiritual gurus employ social media, endorsements, and creating their own product lines to market FMCG brands. Research shows consumers are more likely to purchase products endorsed by gurus as they believe them to be purer. However, some criticize guru marketing as unethical or question the quality of endorsed products. The literature review examines the

Author

Sammed Jirage

Language

EN