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E-Loyalty in Female Online Shoppers by A. Riswanda is a document available to read on EtoBox.
This study investigates the development of e-loyalty among female online clothing shoppers, focusing on the mediating roles of e-satisfaction and e-trust. It finds that perceived online privacy and security positively influence e-trust, while perceived delivery time and website design enhance e-satisfaction, both of which significantly contribute to e-loyalty. The research addresses gaps in understanding how female shoppers form e-loyalty and offers practical implications for online clothing store managers
- Author
- A. Riswanda
- Language
- EN