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What is Strategic Management in Hospitality about?

Strategic management in tourism and hospitality is a proactive process aimed at formulating, implementing, and evaluating strategies to achieve long-term goals in a competitive environment. It involves managing resources, setting objectives, and adapting to changes, with strong leadership playing a crucial role. Strategic analysis helps organizations make informed decisions, develop effective marketing strategies, and improve operational efficiency.

Author

Angelou D. Diandan

Language

EN