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Understanding Needs and Goals in Marketing by Govinda Biswas is a document available to read on EtoBox.

What is Understanding Needs and Goals in Marketing about?

The document discusses different types of needs that motivate human behavior. It distinguishes between innate needs like food and shelter, and acquired needs like self-esteem that develop due to culture and environment. Needs give rise to goals, and satisfying goals fulfills needs, though needs are never fully met and new ones emerge. Marketers do not create needs but may make consumers more aware of existing needs.

Author

Govinda Biswas

Language

EN