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Soft Language in Saudi Digital Diplomacy by Shrook Hatem is a document available to read on EtoBox.
What is Soft Language in Saudi Digital Diplomacy about?
This study explores how Saudi Arabia employs soft language in its digital diplomacy to enhance its international image, focusing on initiatives like Vision 2030 and the Saudi Green Initiative. Utilizing a quantitative approach, findings reveal that a significant majority of international audiences are aware of and perceive Saudi digital content positively, with effective and clear language being key factors. Recommendations include ongoing training in soft language, cultural storytelling, and interactive co
- Author
- Shrook Hatem
- Language
- EN