Can I read Research On Sports Sponsorship Effectiveness: Hailang Yu Qinyu Tan on EtoBox?

Research On Sports Sponsorship Effectiveness: Hailang Yu Qinyu Tan by Manish Kumar is a document available to read on EtoBox.

What is Research On Sports Sponsorship Effectiveness: Hailang Yu Qinyu Tan about?

The document discusses the effectiveness of sports sponsorship as a marketing strategy, emphasizing its role in enhancing corporate image and achieving business goals. It outlines various factors influencing sponsorship effectiveness, including consumer characteristics, cognitive processing, and social environmental factors. The paper proposes an evaluation model for sports sponsorship effectiveness from three perspectives: customer, cooperative, and social benefits.

Author

Manish Kumar

Language

EN