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Decoding Drone Adoption in Agriculture, A Comparative Analysis of Behavioral Models by rachelmathilda10 is a document available to read on EtoBox.

This study analyzes the adoption of drone technology in agriculture by comparing three behavioral models: the Technology Acceptance Model (TAM), the Theory of Planned Behavior (TPB), and the Communicative Learning Model (CLM), along with a Unified Adoption Behavior Model (UABM). A survey of 203 farmers in Fars province, Iran, revealed that the UABM had the highest predictive power for distinguishing between drone adopters and non-adopters, highlighting behavioral intention and perceived behavioral control a

Author

rachelmathilda10

Language

EN