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跨世纪的中国市场营销 : 中国高等院校市场学研究会1995年年会论文集 by 吴健安主编, 吴健安主编, 吴健安, 中国高等院校市场学研究会年会 is a book available to read on EtoBox.
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1 (p0-1): 1.On the Chinese Marketing From the End of This Century to the Beginning of Next Century Luo Guomin (Guangdong Institute of Commerce) 1 (p0-2): 再谈跨世纪的中国市场营销 广东商学院 罗国民 6 (p0-3): 世纪之交的营销挑战 暨南大学 何永祺 6 (p0-4): 2.The Challenge of the Marketing Between the Two Century He Yongqi(College of Economics, Ji Na University) 13 (p0-5): 3.The Developing Tendency and Corresponding Key Words of the Advertisement From the End of This Century to the Beginning of Next Century Fu Hangzhang (College of Economics,Ji Nan University) 13 (p0-6): 跨世纪广告的发展趋势及对应的关键词 暨南大学 傅汉章 20 (p0-7): 4.The Public Relations Of Bussiness in Marketmg From the End of This Century to the Beginnmg of Next Century Jiang Lin(Department of Fradt Economics of Chinese People' University) 20 (p0-8): 跨世纪营销中的企业公共关系 中国人民大学贸易经济系 江林 27 (p0-9): 5.The Industrial Desgns-the Strategic Weapon of Marketing From the End of This Century to the Beginning of Next Century Cai Jiaqing (Hubei Engineering Institute) 27 (p0-10): 工来设计——跨世纪营销的战略武器 湖北工学院 蔡嘉清 33 (p0-11): 关于市场营销的道德界限 武汉大学管理学 甘碧 符国群 33 (p0-12): 6.On the Moral Demarcation in Marketing Gan Biqun ,Fu Guoqun(Both of Business School, Wuhan University) 40 (p0-13): 7.The Chinese Moral Issues
- Author
- 吴健安主编, 吴健安主编, 吴健安, 中国高等院校市场学研究会年会
- Publisher
- 昆明:云南民族出版社
- Published
- 1996
- Language
- ZH
- ISBN
- 9787536711396
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