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Transmedia Television: Audiences, New Media, and Daily Life (Routledge Advances in Television Studies) by Elizabeth Evans; ProQuest (Firm) is a nonfiction available to read on EtoBox.

What is Transmedia Television: Audiences, New Media, and Daily Life (Routledge Advances in Television Studies) about?

The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set’s status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with ‘television’ without ever turning a television set on.Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integrated into their daily lives. Focusing on a particular period of rapid change and using case studies including Spooks, 24 and Doctor Who, Transmedia Television considers how the television industry has exploited emergent technologies and the extent to which audiences have embraced them. How has television content been transformed by shifts towards multiplatform strategies? What is the appeal of using game formats to lose oneself within a narrative world? How can television, with its ever larger screens and association with domesticity, be reconciled with the small portable, public technology of the mobi

Who reads Transmedia Television: Audiences, New Media, and Daily Life (Routledge Advances in Television Studies)?

Author

Elizabeth Evans; ProQuest (Firm)

Publisher

Routledge, Taylor & Francis Group

Published

2011

Language

EN

ISBN

9781136740794

Category

nonfiction

Subjects

Science, Performing Arts, Sociology

Updated

2026-03-24