About this document
Impact of Personality on Netflix Behavior by Shruti Malpani is a document available to read on EtoBox.
The document summarizes research on consumer behavior related to Netflix. It discusses literature showing that binge watching on Netflix activates the same brain areas as experiencing live events and can foster relationships. Personality traits as defined by the Big Five model are examined in relation to Netflix consumption behavior. Charts are presented analyzing Netflix users
- Author
- Shruti Malpani
- Language
- EN