About this document
SMDM Project Report: Data Analysis Insights by Nandini Gupta is a document available to read on EtoBox.
The document provides an analysis of annual spending data from 440 large retailers on 6 product categories across 3 regions and 2 channels in Portugal. It finds that: 1) The region that spent the most was Lisbon and the channel that spent the most was Hotel. The region that spent the least was Other and the channel that spent the least was Retail. 2) The 6 product varieties analyzed across region and channel were: fresh, milk, grocery, frozen, detergents/paper, and delicatessen. 3) Based on variability
- Author
- Nandini Gupta
- Language
- EN