About this document
Integrated Marketing Communications Overview by Mohammad Nakhshab is a document available to read on EtoBox.
- Integrated Marketing Communications (IMC) coordinates all marketing communication tools and avenues to maximize impact while minimizing costs. It includes advertising, sales promotion, public relations, direct marketing, interactive marketing, and more. - The document discusses the IMC model and provides examples of how brands like Cadbury and Nimbooz have effectively used different promotional tools in an integrated way like TV, radio, outdoor advertising, and social media to launch new products and mana
- Author
- Mohammad Nakhshab
- Language
- EN