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1 Online Marketing Through Web: IT Business Process Management and Strategic Marketing by Efs Alarm Albania is a document available to read on EtoBox.

What is 1 Online Marketing Through Web: IT Business Process Management and Strategic Marketing about?

The document discusses online marketing and conventional marketing techniques. It describes common areas of online marketing like affiliate marketing, display advertising, email marketing, and search engine marketing. It also discusses the typical purchase funnel model including awareness, interest, desire and action. The document outlines some key features and advantages of online marketing like lower costs, measurability, targeting and engagement compared to traditional marketing.

Author

Efs Alarm Albania

Language

EN