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MKT 301 Assignment Cover Sheet by Lý Thu Ngân is a document available to read on EtoBox.

What is MKT 301 Assignment Cover Sheet about?

The document provides an executive summary of the Vietnamese cosmetics market and introduces the Cocoon brand. It then describes the company and its natural, vegan products. The target market, segmentation, communication objectives, and a marketing communication program are outlined. The effectiveness and budget are also discussed.

Author

Lý Thu Ngân

Language

EN