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This document provides instructions for a marketing management assignment. Students must complete a 4,000 word assignment analyzing branding methods for a chosen enterprise. They must: 1) Identify an enterprise and assess its branding techniques to differentiate products; 2) Analyze the relevant industry sector and how branding has changed over time; 3) Develop a strategic marketing plan focusing on branding issues for success. Students will be graded based on substance, originality, and presentation with p

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