Can I read Internal Marketing for Local Government on EtoBox?

Internal Marketing for Local Government by Matthew Wade Padgett is a document available to read on EtoBox.

What is Internal Marketing for Local Government about?

This proposal examines the potential benefits of using internal marketing to improve the image and service delivery of local governments. It begins with a literature review on internal marketing, noting definitions that see it as a planned effort to motivate employees towards customer orientation. The proposal discusses how internal marketing has been successfully used in the private sector to encourage high employee performance and customer service. It argues that internal marketing could give local govern

Author

Matthew Wade Padgett

Language

EN