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About this Business, Management and Accounting article
Making an exciting brand big: Brand personality, logo size and brand evaluation by Cai, Yuanyuan; Mo, Tingting is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Cai, Yuanyuan; Mo, Tingting
- Publisher
- Wiley (John Wiley & Sons); Wiley-Blackwell; Wiley (ISSN 0825-0383)
- Published
- 2019
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)