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Can I read Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific on EtoBox?
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific by Rachel Hay, Lynne Eagle, Abhishek Bhati is a business book available to read on EtoBox.
What is Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific about?
<p>This book presents a series of empirically-based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region, and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour.
Who reads Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Rachel Hay, Lynne Eagle, Abhishek Bhati
- Publisher
- Springer Singapore : Imprint: Springer
- Published
- 2021
- Language
- EN
- ISBN
- 9789811585180
- Category
- business
- Subjects
- Business, Science, Philosophy
- Updated
- 2026-03-25
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