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What is Nykaa: A Case Study on Success about?

Nykaa, founded in 2012 by Falguni Nayar, is a leading Indian beauty and fashion platform that has transformed the industry with its innovative business model and effective marketing strategies. The company has expanded from an inventory-based model to an omnichannel approach, including both online and offline sales, and has experienced significant growth, culminating in a successful IPO in 2021. Nykaa

Author

khushimarlecha4

Language

EN