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The document summarizes the impact of the COVID-19 pandemic on DoubleTree by Hilton Johor Bahru. It analyzes the economic, sociocultural, technological, and political forces affecting the hotel. DoubleTree saw a significant loss in revenue and occupancy rates due to travel restrictions and fear of infection. It had to lay off employees, cut pay, and offer unpaid leave. The hotel increased its online presence and food delivery to generate revenue during the pandemic. New regulations in Johor Bahru further re

Author

nabila zainal

Language

EN