Can I read Understanding Fashion Scandals on EtoBox?

Understanding Fashion Scandals by Annamari Vänskä; Olʹga Gurova is a nonfiction available to read on EtoBox.

What is Understanding Fashion Scandals about?

"All publicity is good publicity? Perhaps not. In recent years global fashion brands, including Burberry, Dior, Dolce & Gabbana and Prada, have struggled to shake off costly scandals. Campaigns have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore the changing landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the changes since the late-1970s/early 80s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival. Analyzing the tactics brands adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry's journey towards cultural sustainability"--

Who reads Understanding Fashion Scandals?

Author

Annamari Vänskä; Olʹga Gurova

Publisher

Bloomsbury Visual Arts; Bloomsbury

Published

2022

Language

EN

ISBN

9781350248946

Category

nonfiction