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What is Understanding Public Relations Basics about?

Public relations involves maintaining a positive light on an organization through ethical practices like doing the right thing and never lying. PR aims to influence public opinion using the RACE approach of researching attitudes, taking action, communicating that action, and evaluating how public opinion has changed. PR professionals play the roles of management interpreter by conveying public attitudes to managers and public interpreter by researching what the public thinks of an organization. As publics a

Author

Bear Bee

Language

EN