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Marketing Principles Reading List by Sara Khaled is a document available to read on EtoBox.
What is Marketing Principles Reading List about?
The document lists various editions of key marketing textbooks and resources, including works by authors such as Blythe, Brassington, Dibb, Fahy, Jobber, and Kotler. It provides links to online access for some of the materials through Oxford Brookes University. The resources cover foundational concepts and strategies in marketing, suitable for academic study.
- Author
- Sara Khaled
- Language
- EN