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This document discusses rural marketing in India, including: 1. It provides an introduction to rural India and outlines the structure of the presentation on rural marketing issues and challenges. 2. It highlights the importance and size of the rural market in India, noting that over 70% of the population and households are rural. 3. Some of the major challenges of rural marketing are high distribution costs, low incomes, and cultural differences between urban marketers and rural consumers. Reaching rur

Author

anushri2

Language

EN