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What is Strategic Sales Plan for VT Pumps about?

LEC is facing declining sales potential for its VT pumps in Meeranagar and aims to evaluate distributor performance and develop a sales promotion plan. A SWOT analysis reveals strengths in brand trust and production, while weaknesses include service delays and reliance on direct sales. The recommendation is to retain and support distributor Bishan Lall, implement bundled services and financial incentives, and set clear sales targets for 2006.

Author

Kunal Dhage

Language

EN