Can I read Lifestyles of Online Gamers - A Psychographic Approach on EtoBox?

Lifestyles of Online Gamers - A Psychographic Approach by Lea Božanić is a document available to read on EtoBox.

What is Lifestyles of Online Gamers - A Psychographic Approach about?

The document analyzes the lifestyles and characteristics of online gamers by comparing them to non-gaming internet users and non-internet users. It finds that online gamers are the youngest group, well-educated, and have above average income. Online gamers are also found to be more impulsive, open to novelty, and risk-taking than the other groups. The study aims to help advertisers better understand and target online gamers.

Author

Lea Božanić

Language

EN