About this self-help book
Made to Stick : Why Some Ideas Survive and Others Die by Chip; Heath, Dan Heath, Chip Heath, Dan Heath is a self-help book available to read on EtoBox.
NEW YORK TIMES \*\*BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—\*\* The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In __Made to Stick__ , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. __Made to Stick__ will transform the way you communicate. It’s a fast-paced tour of success stori
It is typically read by readers building habits, skills, productivity or wellbeing.
Common subject areas: self-improvement, productivity, wellness.
- Author
- Chip; Heath, Dan Heath, Chip Heath, Dan Heath
- Publisher
- New York: Random House
- Published
- 2007
- Language
- EN
- ISBN
- 9781588365965
- Category
- self-help
- Subjects
- Sociology, Management, Fiction