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Understanding Consumer Behaviour Insights by Shakul Goyal is a document available to read on EtoBox.

What is Understanding Consumer Behaviour Insights about?

Consumer behaviour is the study of when, why, how, and where people buy products. It draws from multiple disciplines like psychology and sociology to understand individual and group decision making processes. It also examines how demographic and behavioral characteristics influence wants, and assesses the impacts of social groups and society on consumer choices.

Author

Shakul Goyal

Language

EN