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What is Mobile Banking Usage in India: Key Factors about?

The document discusses the usage of mobile banking in India, highlighting its role in facilitating online financial transactions via mobile devices. It identifies seven key dimensions that influence customer attitudes towards mobile banking: Effective Distinctiveness, Professed Security, Supportive Access, Immense Efficacy, Innovative Virtual Environment, Enhanced Personalization, and Improved Timely Updates. The study emphasizes the importance of security and user trust in the adoption of mobile banking se

Author

miggeldib052

Language

EN