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What is Homogeneity and Heterogeneity in Globalization about?

Globalization can lead to either homogeneity or heterogeneity across cultures. Homogeneity refers to increasing similarity between cultures as economic and political systems spread common practices globally. For example, Americanization through spread of American products and ideologies like capitalism. Alternatively, heterogeneity creates various new cultural hybrids as local factors interact with global forces. Ritzer argued the world is undergoing "McDonaldization", dominated by principles of efficiency

Author

sofia carson

Language

EN