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What is Impulse Buying about?

This document summarizes a research paper about impulse buying on the internet. It discusses factors that encourage impulse buying online such as anonymity, easy access, marketing promotions and credit card use. Factors that discourage impulse buying online include delayed gratification, increased consumer control, and easy price and product comparisons. The document also reviews literature on impulse buying behavior and what triggers impulse purchases, such as a person

Author

Liad Shababo

Language

EN