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What is Customer Trust in KBZ Mobile Banking about?

This thesis analyzes the factors affecting customer trust and satisfaction in KBZ Mobile Banking, focusing on structural assurance, information quality, and system quality. The study employs a descriptive method and multiple regression analysis, surveying 240 users in Yangon, revealing that all three factors significantly impact customer trust and satisfaction. The findings suggest that KBZ Bank should enhance these factors to improve customer satisfaction and retention in its mobile banking services.

Author

phome8690

Language

EN