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About this Business, Management and Accounting article
Advertising Pulsing Policies for Generating Awareness for New Products by Mahajan, Vijay; Muller, Eitan is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Mahajan, Vijay; Muller, Eitan
- Publisher
- INFORMS; Institute for Operations Research and the Management Sciences; Institute for Operations Research and the Management Sciences (INFORMS) (ISSN 0732-2399)
- Published
- 1986
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)