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Entrepreneurial Marketing Insights and Models by Noor Mirza is a document available to read on EtoBox.

What is Entrepreneurial Marketing Insights and Models about?

The document discusses four research articles about entrepreneurial marketing. Entrepreneurial marketing differs from traditional marketing in focusing on innovation, risk-taking, and informal networking rather than formal processes. It emphasizes adapting marketing approaches to small businesses by acknowledging the role of the entrepreneur. Dimensions of entrepreneurial marketing like opportunity focus, resource leveraging, and value creation impact small business performance.

Author

Noor Mirza

Language

EN