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Understanding Customer Relationship Management by Shamil Vazir is a document available to read on EtoBox.
What is Understanding Customer Relationship Management about?
Customer Relationship Management (CRM) aims to create competitive advantage through understanding, communicating with, and developing relationships with customers. Historically, merchants built relationships with customers through personalized interactions, but industrialization separated manufacturers from customers. CRM uses technology to reconnect companies with customers by collecting customer data, analyzing customer needs, and personalizing marketing and service. The benefits of CRM include increased
- Author
- Shamil Vazir
- Language
- EN