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Understanding KPR Sales Force CRM by Ankit Arora is a document available to read on EtoBox.

What is Understanding KPR Sales Force CRM about?

The document discusses customer relationship management (CRM) and sales force automation. It provides a 3 step process for customer care - listening, responding, and improving. It also discusses the customer lifecycle and various marketing initiatives needed at each phase like acquisition, conversion, retention and loyalty. It agrees that customer retention is a challenge in today

Author

Ankit Arora

Language

EN