Can I read Marketing in Europe: Case Studies (European Management series) on EtoBox?

Marketing in Europe: Case Studies (European Management series) by Jordi Montaña; Community of European Management Schools; CEMS is a business book available to read on EtoBox.

What is Marketing in Europe: Case Studies (European Management series) about?

This major volume presents an invaluable set of case studies designed to highlight key marketing issues that face European organizations, including international companies based in Europe. It aims to meet the pressing need for high-quality, up-to-date case material on marketing in Europe.</p> <p></p> <p>Both problem-oriented and student-oriented, the cases require participants to consider theme such as: reasons and strategies for `going international'; European and international branding, pricin

Who reads Marketing in Europe: Case Studies (European Management series)?

Author

Jordi Montaña; Community of European Management Schools; CEMS

Publisher

Sage Publications; SAGE Publications Ltd; Sage Publications Ltd

Published

1994

Language

EN

ISBN

9780803989566

Category

business

Subjects

Business, Marketing, Economics

Updated

2026-03-25